Privacy Policy

1. Information We Collect

To provide you with a seamless and secure experience, we collect information that you provide directly and automatically through your interactions with our Site.

Information You Provide:

• Identity & Contact Data: Name, email address, shipping/billing address, phone number.
• Transaction & Financial Data: Payment information (processed securely via our partners like Visa, MasterCard, JCB, PayPal), order history, and product selections (e.g., boots, bag charms, dresses).
• Profile & Preference Data: Account password, wish lists, style preferences, communication preferences.
• Communication Data: Contents of your inquiries to our customer service team.

Information Collected Automatically:

• Technical & Usage Data: IP address, browser type, device information, pages viewed, time spent on the Site, referral URLs, and how you navigate through our menus (e.g., Accessories, Bags, Express Yourself).
• Location Data: General geographic location (at country/region level) to tailor our services and comply with shipping restrictions.

2. How We Use Your Information

We use your information with the same precision and care we apply to crafting our collections. The primary purposes include:

• Fulfilling Your Orders: To process transactions, arrange shipping (globally, excluding some remote regions), send confirmations, and manage returns.
• Service Delivery & Operations: To provide, maintain, and improve our Site’s functionality and the overall customer experience.
• Communication: To send you transactional emails (order updates, shipping notices), respond to your inquiries, and, with your consent, inform you about new collections (like the Fall/Winter 2025 edit), exclusive offers, or festival edits.
• Security & Fraud Prevention: To protect our Site, our business, and our global community of free spirits, in line with our “non-negotiable” security commitment.
• Personalization: To tailor your browsing experience, recommend products (such as Basics or Iconics that may suit your style), and understand trends within our community.
• Legal Compliance: To comply with applicable laws and regulations.

3. Sharing and Disclosure of Information

We value your trust and do not sell your personal data. We only share information under the following circumstances:

• Service Providers: With trusted partners who perform services on our behalf, such as payment processing (Visa, MasterCard, JCB, PayPal), shipping carriers, IT infrastructure, and marketing assistance. These partners are contractually bound to protect your data.
• Legal Obligations: If required by law, regulation, legal process, or governmental request.
• Business Transfers: In connection with a merger, sale of company assets, financing, or acquisition of all or a portion of our business.
• With Your Consent: In any other situation where we have obtained your explicit permission.

International Transfers: As we serve a global community, your data may be transferred to and processed in countries outside your own. We ensure such transfers are protected by appropriate safeguards as required by data protection laws.

4. Data Storage and Security

Your security is paramount. We implement technical and organizational measures designed to protect your personal information:

• Encryption: We use industry-standard SSL encryption (the same that secures your payment) to protect data in transit.
• Limited Data Retention: We store your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law.
• Payment Security: We do not store your full credit card details on our servers. Payment data is handled by our secure, PCI-DSS compliant payment partners.
• Access Controls: We limit access to your personal data to employees and partners who need it to perform their jobs.

While we strive to use commercially acceptable means to protect your data, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to upholding the highest standards.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information. We aim to honor these rights in the spirit of empowering our community:

• Access & Correction: You can access and update your account information through your profile settings.
• Deletion: You may request the deletion of your personal data, subject to certain legal exceptions.
• Marketing Communications: You can opt-out of promotional emails by clicking the “unsubscribe” link at the bottom of any marketing email.
• Cookies: You can manage your cookie preferences as described in Section 6.
• Data Portability & Objection: You may have the right to receive your data in a portable format and object to certain processing activities.

To exercise these rights, please contact us at [email protected]. We will respond to your request in accordance with applicable laws.

6. Cookies and Tracking Technologies

Like most modern websites, we use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content.

What are Cookies? Cookies are small data files placed on your device. They help us remember your preferences (like language or region), understand how you interact with our product edits (like the Ceremony Edit or Festival Edit), and make our Site work more efficiently.

How We Use Them:

• Essential: Necessary for the Site to function (e.g., secure checkout, cart functionality).
• Performance/Analytics: Help us understand how visitors move through our menus and pages, allowing us to improve the Site.
• Functional: Remember your preferences to personalize your visit.
• Advertising: Used to deliver relevant ads about our products on other platforms (you can opt-out through your browser or ad network settings).

You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Site, particularly the seamless checkout experience we strive to provide.

7. Changes to This Privacy Policy

We may update this policy periodically to reflect changes in our practices, services, or legal requirements. The updated version will be posted on this page with a revised “Effective Date.” We encourage you to review this page occasionally to stay informed.